Why Email Revenue Stagnates Despite High Open Rates

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Sep 30, 2026 · 9m · transcript

Open rates are lying to you. In this episode, Lucas and Luna dissect why high engagement metrics mask a deeper problem: the shift from inbox-centric reading to zero-click ecosystems. We examine how Apple’s iOS updates and Google’s new UI have decoupled opens from actual consumption, forcing marketers to rethink attribution. Using data from major retail campaigns in September 2026, we show how 'zero-click' opens are inflating vanity metrics while conversion rates flatline. The solution isn't better subject lines—it's designing for the glance, not the click. Learn how to…