Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Friction Drives Higher Conversion Rates
In this episode of The Email Marketing Podcast, Lucas and Luna explore a counterintuitive strategy: intentionally adding friction to your email flows to boost long-term conversion rates. They analyze how removing low-effort clicks and replacing them with meaningful engagement steps can filter for high-intent subscribers, using case studies from direct-to-consumer brands that saw a twenty percent lift in customer lifetime value after simplifying their call-to-action paths. The discussion covers the psychological impact of perceived effort on purchase decisions and offers practical advice for…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.