Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Send Time Shapes Revenue
Most marketers assume email performance is driven by subject lines or design, but the data suggests timing is the silent lever. We look at how send time impacts engagement across different industries and why a one-size-fits-all schedule might be costing you revenue. Lucas and Luna explore the nuances of global subscriber bases, timezone management, and the psychological impact of receiving messages at specific hours. From late-night workaholics to early-morning commuters, understanding when your audience actually opens emails can transform your open rates and click-throughs without changing a…
The skinny
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