Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The Hidden Cost of Email List Hygiene
Most marketers obsess over acquisition, but stale subscribers are silently destroying sender reputation and wasting ad spend. We break down why inactive emails hurt your deliverability more than you think, using a specific case study from a mid-market SaaS company that cleaned its list and saw revenue jump. Lucas and Luna discuss the mechanics of spam traps, engagement scoring, and the exact threshold for pruning your database without losing potential future value.
#EmailMarketing #ListHygiene #Deliverability #SenderReputation #EmailAnalytics #SubscriberEngagement #SpamTraps #EmailAutomation…
The skinny
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