Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Engagement Beats Deliverability
On this episode of The Email Marketing Podcast, Lucas and Luna dismantle the industry obsession with inbox placement. We explore why sending to a smaller, highly engaged list outperforms blasting millions of inactive subscribers, using data from recent sender reputation studies to show how engagement signals actually drive deliverability. You will learn the specific mechanics of how ISPs like Gmail and Outlook measure subscriber interest through clicks, replies, and time-to-open, and why chasing open rates is often counterproductive. We also look at the financial impact of list decay versus…
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