Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email Revenue Stagnates Despite High Open Rates
Most marketers celebrate high open rates while ignoring the silent killer of email revenue: list temperature decay. In this episode, Lucas and Luna dissect how Apple’s Mail Privacy Protection altered deliverability metrics in 2026, making opens a vanity metric. We explore why companies like Spotify use interaction-based segmentation to boost lifetime value by thirty percent. The concrete takeaway is learning how to measure subscriber health through click-throughs and purchase history rather than inflated open counts.
#EmailMarketing #ListTemperature #AppleMailPrivacy #RevenueGrowth…
The skinny
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