Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Hygiene Drives Revenue
Most marketers obsess over acquiring new subscribers, but the silent revenue killer is often your existing list. In this episode of The Email Marketing Podcast, Lucas and Luna dissect why aggressive list hygiene—specifically pruning inactive subscribers—is the highest-ROI activity you can perform right now in October 2026. We look at a specific case study where a mid-market SaaS company removed half its dormant users and saw open rates jump twenty percent while deliverability costs dropped. You will learn the exact criteria for identifying 'zombie' subscribers, how to run a…
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