Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Attribution Is Breaking Your Growth
Most marketers are still using last-click attribution to measure email revenue, which systematically undervalues the nurture sequences that actually build trust. In this episode, Lucas and Luna break down why this legacy metric distorts budget decisions, using a specific case of a mid-market SaaS company that shifted to multi-touch attribution and saw their perceived email ROI jump by forty percent overnight. We explore how to calculate true subscriber lifetime value when you stop rewarding only the final click, and what data infrastructure changes are required to make it work in October…
The skinny
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