Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Churn Is Not the Enemy
In this episode, Lucas and Luna dive into the surprisingly controversial idea that high email list churn might not be a problem to eliminate, but a signal to embrace. They unpack the hidden costs of chasing zero churn—from inflated costs and diluted engagement to the quiet damage of zombie subscribers—and explore what a healthy churn rate actually looks like for different businesses. With concrete examples like a media newsletter that lost 15 percent of its list in a month only to see open rates jump 12 points, and a SaaS company that cut its list by a third and doubled its engagement, the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.