Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How a Three-Part Welcome Email Sequence Boosts Retention
Welcome emails are the highest-performing messages in any email program, but most brands send just one and move on. In this episode, Lucas and Luna break down a three-part welcome sequence that turned new subscribers into repeat buyers for a DTC home goods brand. They walk through each email: the immediate value prop, the 24-hour educational follow-up, and the social-proof plus offer at 72 hours. The result was 50 percent higher 90-day retention and a 12 percent lift in lifetime value. Lucas shares specific copywriting tactics, timing rationale, and personalization triggers that made the…
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