Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How a 90-Day Sunset Policy Boosted Open Rates by 12 Percent
In this episode of The Email Marketing Podcast with Fexingo, Lucas and Luna dive into a real case study from a SaaS company called Nimbus Analytics. Facing a stagnant 18 percent open rate and rising spam complaints, the marketing team implemented a strict 90-day sunset policy: subscribers who hadn't opened any email in three months were sent a re-engagement campaign, then removed. The results? Open rates climbed to 30 percent, deliverability improved, and the overall list became healthier. Lucas and Luna discuss how to determine the right sunset window, the role of re-engagement emails…
The skinny
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