Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Email List Churn Rate Is Higher Than You Think
In this episode of The Email Marketing Podcast, Lucas and Luna dig into a metric most marketers quietly ignore: list churn. Using the example of a mid-sized e-commerce brand that lost 22% of its subscribers in eight months, they explain why churn is not just an unsubscribe problem — it's a data-quality, deliverability, and revenue problem. They walk through how to calculate real churn, the difference between hard and soft bounces, the impact of inactive subscribers on sender reputation, and a practical re-engagement sequence that recovered nearly a third of at-risk names. Along the way…
The skinny
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