Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Winbacks Cut Churn for a Fitness App
In episode 146, Lucas and Luna explore how a fitness app cut subscriber churn by 28 percent using a strategic winback email sequence. They break down the exact cadence, tone shifts, and content mix that turned inactive users into active members again. Discover why the first email should feel like a nudge, not a plea, and how a third email with a personal story from the founder outperformed discount offers. Plus, learn how the team used behavioral data to time their sends and why a simple subject line beat clever puns. If you're running an email list and struggling with lapsed…
The skinny
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