Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Interactive Email Elements Boosted Engagement by 25 Percent
In this episode, Lucas and Luna dive into how a D2C skincare brand added interactive elements—like in-email polls and AMP carousels—to their newsletter and saw a 25% lift in click-to-open rates and a 3x increase in direct replies. They break down the technical requirements, the design decisions that made it work, and the results. Plus, they discuss why interactive emails are quickly becoming a standard for subscriber engagement in 2026. If you've been wondering whether interactive email is worth the development time, this episode gives you a real-world case study with concrete numbers…
The skinny
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