Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Behavioral Segmentation Boosted Revenue by 40 Percent
In Episode 138 of The Email Marketing Podcast, Lucas and Luna dive into behavioral email segmentation—moving beyond basic demographics to trigger campaigns based on actual subscriber actions. They dissect a case study from an outdoor gear e-commerce brand that used browsing history, cart activity, and purchase recency to create hyper-personalized email campaigns. The result? A 40 percent lift in revenue from segmented sends versus broadcast blasts. Lucas explains the RFM model (recency, frequency, monetary value) and how to layer on behavioral data like product page visits and email…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.