Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Referral Programs Drive Viral Growth
In this episode of The Email Marketing Podcast, Lucas and Luna explore a B2B HR software company's referral program that grew its newsletter list by 400% in six months. They break down the mechanics: a points-based system with a premium guide as reward, double opt-in for quality, and integration tools like ReferralCandy and Mailchimp. The surprising finding? Referred subscribers had 30% higher open rates and double the click-through rate, proving word-of-mouth is a quality filter. They also discuss how to set up a referral program without a big budget and why listener support (via…
The skinny
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