Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Authentication Boosts Deliverability
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the surprisingly under-discussed topic of email authentication and its direct impact on deliverability. With Google and Yahoo's 2024 sender requirements still reshaping the inbox landscape, they break down how SPF, DKIM, and DMARC work together to keep your emails out of spam. Using the example of a mid-sized e-commerce brand that saw its open rates jump 12 percent after implementing DMARC, they explain the technical basics in plain English and offer a practical, step-by-step plan for listeners to audit their own…
The skinny
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