Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Birthday Emails Boost Engagement by 60 Percent
Lucas and Luna explore a surprisingly effective email marketing strategy: birthday emails. They break down the psychology behind these messages, share a case study of a cosmetics brand that saw open rates above 70 percent and click-through rates triple their average, and walk through how to set up a low-effort birthday automation that feels personal without being creepy. Along the way, they discuss data collection best practices, the risk of seeming transactional, and why a simple discount code might not be enough. If you have an email list and haven't tried birthday campaigns, this…
The skinny
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