Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Zero-Party Data Transforms Personalization
In this episode of The Email Marketing Podcast, Lucas and Luna explore how zero-party data—information subscribers proactively share—can dramatically improve email personalization and engagement. They break down a real-world case: a mid-size DTC apparel brand that swapped third-party data enrichment for a simple preference quiz, lifting click-through rates by 34 percent and cutting unsubscribe rates in half. Lucas explains why zero-party data builds trust and reduces reliance on cookies, while Luna questions whether subscribers actually enjoy filling out forms. They discuss practical…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.