Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Reciprocal Links Build Trust
In episode 121 of The Email Marketing Podcast, Lucas and Luna explore a surprisingly effective tactic for building subscriber trust: reciprocal links in email signatures. They dissect how one mid-size e-commerce brand—Outdoor Provisions—added a simple 'link swap' in their weekly newsletter, cross-promoting partner businesses in exchange for a mention in the partner's email. The result? A 12% lift in click-through rates across both lists and a 4% drop in unsubscribe rates within two months. Lucas breaks down the psychology of social proof and how reciprocity signals to…
The skinny
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