Send Time Personalization Boosted Open Rates 30 Percent

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Jul 29, 2026 · 6m · transcript

Wanderlust Escapes, a travel brand with subscribers across 12 time zones, was sending all campaigns at 10 AM Eastern – and their open rates stagnated at 18 percent. In this episode, Lucas and Luna break down how the company used machine learning to analyze each subscriber's unique engagement patterns and personalized send times accordingly. The result: a 30 percent lift in open rates and a 22 percent increase in click-throughs within three months. We walk through the data they collected, the algorithm they built, and the surprising finding that Saturdays at 7 PM were the golden hour for…