Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Deliverability Testing Prevents Spam Folders
In this episode, Lucas and Luna dive into the often-overlooked world of email deliverability testing. They break down how pre-sending your campaigns to test inboxes and analyzing spam scores can dramatically improve your sender reputation. Lucas shares a specific case of a B2B SaaS company that reduced its spam placement rate from 12% to under 2% by implementing a simple seed list testing protocol. The hosts also discuss the role of authentication protocols like DKIM and DMARC in deliverability, and why monitoring your sender score on platforms like SenderScore.org is critical. They explain…
The skinny
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