Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Validation Cut Bounce Rates for a SaaS Startup
In this episode of The Email Marketing Podcast, Lucas and Luna explore how a B2B SaaS startup slashed its email bounce rate by 38 percent over two months by implementing a verification layer before sends. They break down the mechanics of email list validation—from syntax checks to catch-all detection—and why a clean list improves deliverability, sender reputation, and ultimately revenue. The hosts also unpack the hidden costs of a neglected list, including spam traps and engagement decay, and offer practical takeaways for marketers who want to clean their own lists without over-engineering…
The skinny
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