Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Temptation Emails Win Subscribers Back
Lucas and Luna explore the surprising power of 'temptation emails'—brief, emotionally resonant messages sent to lapsed subscribers offering a simple way back. Lucas breaks down a 2025 case study from a mid-size retailer that recovered 34% of churned subscribers with a single 'We miss you' email sent at the 90-day mark. He explains the psychology of the 'mere exposure effect' and why forced re-engagement campaigns often backfire. Luna challenges the approach, noting risks for high-volume senders, and they discuss how to time and test temptation emails for maximum…
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