Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Subject Line Length Affects Open Rates
In this episode of the Email Marketing Podcast, Lucas and Luna dive into the surprising impact of subject line character count on open rates. They discuss a Mailchimp study analyzing over 20 million emails, revealing that subject lines with 6 to 10 words consistently outperform longer ones by 12%. They also explore how mobile-first design, emoji usage, and audience segment play a role. A real-world case from a B2B SaaS company shows how cutting subject lines in half boosted engagement. Tune in to learn a simple, testable tweak that could improve your email list performance starting with your…
The skinny
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