Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How a Lead Magnet Email Sequence Grew a List by 40 Percent
Most email marketers obsess over the number of subscribers, but quality matters more. In this episode, Lucas and Luna break down how a fictional e-commerce brand called Artisan Coffee Co. used a three-part email course as a lead magnet to grow its list by 40 percent in six weeks. They walk through the specifics: open rates above 60 percent, click-through rates around 12 percent, and the surprising insight that the sequence itself — not a single PDF download — was the real conversion driver. They also discuss why high-intent subscribers are more valuable than a bloated list, and how a…
The skinny
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