How Email List Co-Registration Boosts Subscriber Growth

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Aug 22, 2026 · 8m · transcript

In this episode of The Email Marketing Podcast, Lucas and Luna explore the power of co-registration—a strategy where brands partner to grow their email lists by offering joint sign-ups. They break down how co-registration works, why it's more effective than traditional lead magnets, and the surprising benefits beyond just subscriber numbers. Using a concrete example of a fitness app and a health food brand, they illustrate how co-registration can lead to higher engagement and better deliverability. They also discuss the importance of choosing the right partners and measuring the true ROI…