Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Inflation Hurts Deliverability and Revenue
In this episode of The Email Marketing Podcast, Lucas and Luna dig into a silent growth killer: email list inflation. They break down why a bloated list of disengaged subscribers can tank your sender reputation, drag down open rates, and ultimately hurt revenue, using the example of a fictional e-commerce brand that added 80,000 unengaged contacts in six months. They explain the mechanics behind deliverability, walk through the math of segmenting out non-openers within 90 days, and share how a strategic re-engagement campaign plus a hard sunset policy restored sender score and boosted revenue…
The skinny
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