How Email List Pruning Boosts Deliverability

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Aug 10, 2026 · 10m · transcript

In this episode, Lucas and Luna dig into a topic every email marketer knows they should address but often puts off: list pruning. Lucas walks through a real example of a mid-sized e-commerce brand that trimmed 18 percent of its inactive subscribers and saw a 16 percent lift in open rates plus a 9 percent drop in spam complaints. They break down the difference between hard bounces and soft bounces, explain why engagement scoring beats a simple last-open-date cutoff, and share a practical framework for segmenting your list into active, dormant, and unengaged tiers. Luna challenges the common…