How Email List Warming Rescues a New Sender From Spam

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Jul 21, 2026 · 9m · transcript

Lucas and Luna dive into the practice of email list warming — the gradual, deliberate increase in sending volume that protects a new sender's domain reputation. They break down why major mailbox providers like Gmail and Outlook scrutinize brand-new sending domains, and walk through a real-world case from Q2 2026: a direct-to-consumer pet brand that saw a 42 percent inbox placement rate on day one and boosted it to 91 percent after a disciplined six-week warming schedule. The hosts explain the technical signals that matter — negative feedback loops, engagement thresholds, and IP pool…