How Re-Engagement Emails Saved a Dying Newsletter List

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Aug 16, 2026 · 5m · transcript

In this episode, Lucas and Luna dive into a specific, often-overlooked strategy for email marketers: the re-engagement campaign. They dissect a case study where a mid-sized e-commerce brand, struggling with a 45% inactive subscriber rate, launched a three-email reactivation sequence that won back 12% of dormant users and boosted overall revenue by 8% within two months. The conversation unpacks the psychology behind the win-back, the exact cadence and copy approach that worked, and the critical decision of when to purge unresponsive subscribers. You'll learn why a simple 'we miss…