Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Segmentation Boosts Open Rates
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the power of email list segmentation, using Mailchimp's 2025 data showing a 14.3 percent higher open rate for segmented campaigns versus non-segmented ones. They break down how a B2B software company called WorkflowPro segmented its 50,000-subscriber list by industry and job role, resulting in a 22 percent increase in click-through rate and a 12 percent drop in unsubscribes. Lucas explains the difference between demographic and behavioral segmentation, and Luna challenges him on the common fear of shrinking list…
The skinny
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