Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Segmentation Can Backfire
In this episode of The Email Marketing Podcast, Lucas and Luna dive into a surprising counterintuitive finding: over-segmentation of your email list may actually hurt engagement and revenue. They explore a real case from a mid-sized e-commerce brand that saw open rates drop and unsubscribe rates climb after they rolled out an aggressive segmentation strategy. Lucas breaks down the concept of 'list exhaustion' and explains why sending fewer, broader emails can sometimes outperform hyper-targeted campaigns. Luna challenges the conventional wisdom by sharing data on how small list size…
The skinny
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