Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How to Measure and Improve Email List Health
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the often-overlooked metric of email list health. They explain why a bloated list can hurt your deliverability and revenue, and share practical ways to measure and improve it. Using the example of a loyalty program that improved its list health score by 30 percent, they break down the key indicators—engagement rate, bounce rate, complaint rate, and spam traps—and offer actionable tips like re-engagement campaigns, list pruning, and sunset rules. Tune in to learn how to keep your list clean and your emails landing in the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.