Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How a Welcome Email Series Doubled Engagement
In this episode of The Email Marketing Podcast, Lucas and Luna dive into the surprising power of a well-crafted welcome email sequence. They share how a specialty coffee retailer's three-email welcome series led to a 47 percent increase in engagement and a 28 percent lift in repeat purchases within the first 60 days. The conversation walks through the anatomy of each email, from the timing of the first send to the storytelling in the second, and the gentle product push in the third. They discuss why most welcome emails fail, the psychology of the 'curiosity gap,' and how to…
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