Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Signup Forms Need Fewer Fields
Most marketers ask for too much information on signup forms — and it costs them subscribers. Lucas and Luna dig into a specific case: a B2B SaaS company that cut its form from seven fields to just email and first name, then saw conversion rates jump over 55 percent. They unpack the psychology behind form friction, the data from a 2025 HubSpot study showing each additional field reduces conversion by roughly 10 percent, and the trade-offs between data richness and list growth. They also touch on progressive profiling as a smarter way to gather details over time, referencing how The New York…
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