Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Zero-Day Optimization Works
Lucas and Luna explore the concept of 'zero-day optimization' — the idea that the highest-leverage moment for an email list is the moment a new subscriber joins, before they've formed any habit or expectation. They walk through a real case from a B2B SaaS company that redesigned its welcome flow around a single metric: time-to-first-value. The episode covers why most welcome emails leave money on the table, how to structure a zero-day sequence that increases engagement by over 40 percent, and why waiting 24 hours to send the first email can actually hurt open rates. Lucas…
The skinny
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