Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Reactivation Sequences Can Recover Lost Revenue
In this episode of The Email Marketing Podcast, Lucas and Luna dive into email list reactivation sequences—specifically, how to win back subscribers who have gone cold without damaging your sender reputation. Lucas breaks down the three-phase reactivation model used by Warby Parker, which recovered 12% of their dormant subscribers and generated an additional $450,000 in revenue over six months. They discuss timing, offer strategy, and the critical decision of when to cut ties. Luna shares data on optimal send windows and why a single 'we miss you' email rarely works. The episode…
The skinny
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