Why Email List Re-Engagement Campaigns Recover Lost Subscribers

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Jul 9, 2026 · 8m · transcript

In episode 104 of The Email Marketing Podcast, Lucas and Luna explore the art of the re-engagement campaign. They break down a real-world case from a mid-size e-commerce brand that recovered 12% of its dormant subscribers with a three-email sequence. Lucas explains why sending to unopens hurts sender reputation, and Luna shares data on how re-engagement can boost deliverability for active lists. They discuss optimal timing—30 to 90 days of inactivity—and contrast soft re-engagement (subject line tweaks) with hard re-engagement (explicit opt-in or removal). No fluff, just actionable tactics…