Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Hibernation Boosts Long-Term Engagement
Lucas and Luna explore the counterintuitive strategy of email list hibernation — intentionally pausing inactive subscribers rather than deleting or spamming them. They discuss a case study from a mid-sized B2B SaaS company that implemented a 90-day hibernation window for subscribers who hadn't opened an email in six months. After the hibernation period, the company sent a single 'wake-up' email offering a curated summary of missed content. Open rates on that email hit 68 percent, and 22 percent of hibernated subscribers re-engaged within two weeks. The hosts break down the…
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