Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Sunset Policies Improve Deliverability
In this episode of The Email Marketing Podcast, Lucas and Luna explore the powerful impact of sunset policies on email list health and deliverability. They dive into the mechanics of automatically removing inactive subscribers after 90 days of non-engagement, sharing real data from a B2C retailer that saw a 22 percent increase in open rates and a 15 percent boost in click-through rates after implementing a sunset policy. The hosts discuss how major sending platforms like Amazon SES and Mailgun gradually reduce sending volume to non-engaged segments before final removal, and why this practice…
The skinny
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