Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email Design Affects Deliverability
In this episode of The Email Marketing Podcast, Lucas and Luna explore the surprising link between email design and deliverability. They discuss how factors like HTML-to-text ratio, image blocking, and code complexity can trigger spam filters and hurt inbox placement. Using a real-world example of a retailer whose launch email was flagged by Gmail's spam filter, they break down why clean, text-heavy emails often outperform flashy designs. They also share practical tips for marketers – including how to test your email's spam score before sending, why avoiding excessive JavaScript is…
The skinny
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