Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Email List Segmentation Boosts Revenue by 760 Percent
Lucas and Luna dive into the power of email list segmentation, citing a 760% revenue uplift from a Mailchimp study of 11,000 campaigns. They explore how a boutique outdoor retailer used behavioral triggers—like past purchases and browsing history—to send hyper-relevant emails, slashing unsubscribe rates by 40% while lifting average order value by 25%. The episode breaks down three practical segmentation strategies: demographic, behavioral, and lifecycle. Lucas argues most marketers over-segment, while Luna pushes back with a case for simplicity: starting with just two segments can already…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.