Why Your Most Engaged Subscribers Go Dark

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth · Jun 25, 2026 · 6m · transcript

Lucas and Luna tackle a maddening email-marketing paradox: your most loyal subscribers — the ones who always open, always click — suddenly go silent. Lucas walks through the research behind 'engagement fatigue,' a concept popularized by email strategist Val Geisler. They break down why high-engagement cohorts are actually the most vulnerable to burnout, using real data from a mid-market e-commerce brand that saw its top-decile open rate drop from 62 percent to 14 percent over four months. The episode explains the three warning signals of fatigue, a counterintuitive re-engagement…