Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Your Welcome Email Is Your Highest-ROI Message
Episode 58 of The Email Marketing Podcast: Lucas and Luna break down why the welcome email is the single most valuable message in your email program. They discuss data from a 2025 campaign by luxury outdoor brand Cotopaxi, where a two-email welcome sequence generated 68 percent higher click-through rates than any subsequent campaign, and explain the psychology of subscriber expectations at the moment of sign-up. The hosts cover the optimal timing for a welcome email, the mistake of including too many calls to action, and how a simple welcome series can reduce list churn by as much as 25…
The skinny
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