Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Churn Is Actually a Healthy Growth Signal
Lucas and Luna discuss why losing subscribers isn't a failure—it's a sign your email list is healthy. They explore how high churn can correlate with better engagement, using the example of a newsletter that lost 30% of its subscribers but doubled open rates. They explain the 'churn fatigue' myth and share metrics to track beyond raw list size. Plus, they reveal how major senders like BuzzFeed used churn analysis to refine audience targeting. This episode challenges conventional email marketing wisdom with data-driven insights.
#EmailMarketing #ListChurn #SubscriberGrowth…
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