Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
The 22 Percent Open Rate Rule and Why It Matters
In the debut episode of The Email Marketing Podcast, Lucas and Luna explore the surprising consistency of email open rates across industries—and why targeting a 22 percent average might be a mistake. They break down a real case: how a small DTC skincare brand, Bask & Bloom, doubled their click-through rate by abandoning generic newsletter templates and segmenting their list by purchase history. Along the way, they discuss the myth of the 'perfect send time,' the death of the batch-and-blast approach, and what a mattress company can teach us about subject lines. No fluff, just…
The skinny
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