Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
How Subject Line Personalization Boosts Email Revenue
Lucas and Luna dive into the data behind personalized subject lines—beyond just using a first name. They break down a real-world A/B test from a mid-size e-commerce brand that saw a 24% lift in revenue by tailoring subject lines to past purchase categories. The episode covers three specific personalization tactics: product-category references, location-based offers, and behavior-triggered urgency. Lucas cites a 2024 DMA study showing segmented subject lines outperform generic ones by an average of 38% on click-through rate. Luna pushes back on over-personalization, sharing a cautionary tale…
The skinny
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