Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email List Segmentation Beats Blast Campaigns
In Episode 24 of The Email Marketing Podcast, hosts Lucas and Luna drill into a single high-impact question: why sending the same email to your entire list is a losing strategy. Lucas unpacks a real-world case from a mid-market e-commerce brand that slashed open rates by 12 percentage points with a one-size-fits-all blast, then reversed course with a three-segment split that lifted click-through rates by 34 percent over eight weeks. Luna pushes back on the extra effort, and Lucas lays out the specific data points that make segmentation worth it: engagement tiers, purchase history, and…
The skinny
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