Latest / The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth
Why Email Authentication Matters for Deliverability
In episode 13 of The Email Marketing Podcast, Lucas and Luna dive into email authentication protocols like SPF, DKIM, and DMARC and explain why they are critical for deliverability. They use the case of a 2025 phishing campaign that impersonated a major retailer to show how lack of authentication can hurt sender reputation and land your newsletters in the spam folder. The hosts break down the technical concepts in plain language, offer a quick checklist for marketers, and share a real-world example of a company that recovered after fixing its authentication setup. Perfect for email marketers…
The skinny
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